NewsCreation of Business Plans and Industrial Plans
- Study of Business Models and Retail
- Product mix study
- Complete Operating Manuals
- Selection and definition of strategic suppliers
Selection and search for financial partners
- Selection of entrepreneurs and investors for franchising development (single franchising, multi-franchising, -Master Franchising) in Italy and abroad, and coordination of the implementation of the related B2B marketing and media plan
- Drawing up of the contracts and documents that are needed for the development of the franchising business (franchising contracts, Fim and creation of the forecast of the income statement)
Commercial development and market analysis
- Strategic definition of sales channels, and retail development
Marketing plans
- Drawing up of the operating plans of the brand
- Definition of operational expenditure budgets
- Communication plans (omni-channel)
Digital and social media marketing
- Communication campaigns
- Campaigns and management of web marketing
- Social media marketing campaigns
- Management of social platforms
Events organization and press office
Search for strategic locations
- Choice of locations and management of negotiations
Staff recruiting and training
Food project management (*exclusively for food projects)
- Concept and format creation for the catering business
- Development and creation of menus (Menu engineering)
- Research and study of ingredients (Food Hunting)
- Planning of technical areas (Kitchen layout)
- Finding and selecting suppliers and food distributors
- Definition of target products, prices and food costs
- Defining and drafting of the product supply and production agreement
- Development of production manuals and recipe books with guiding imagesDevelopment of production manuals and recipe books with guiding images
Action plans for opening sales points
Brand identity e concept board:
- Analysis and definition of the Brand Image and Brand Elements
- Naming Procedure
- Logo and Brand Identity Design
- Coordinated Image Design
- Merchandising Customisation
- Definition of the Concept Board, Mood Board and Format
- Graphic rendering and return
- Packaging and POP materials
Definition of the strategic plan for international development with the preliminary definition of the areas of greatest interest and the subsequent search for potential foreign partners
Coordination and periodic monitoring of the sales points
- Identification of the tools required to manage the network of direct sales points according to structured Retail Management criteria and pre-defined KPIs aimed at achieving business objectives
- Design of the organisational structure necessary to manage the chain of sales points