Markwins, the portfolio of one of the largest U.S. cosmetic distribution companies, includes internationally famous brands that cover several product areas of the cosmetic and make-up industry (Lorac, Lip Smaker, Physicians formula, Wet n Wild, and Disney).
Who are the customers? A cross-section of the population, from adults to young people, including the very young (teenagers and children).
The products, which are always innovative and high-performing, in terms of price positioning as well, are blended in a retail formula that makes the experience in the sales points particularly enjoyable for customers.
This format is designed for places with large flows of people (factory outlet centres and shopping centres); it is adaptable, and it focuses on marketing and promotional aspects to increase sales.